Kutassy launches new brand identity for Aluveka Group

Aluveka Group came to us with a logo that had outgrown the company it represented. What shipped this month is not a redesign of that mark — it's the full system the mark was always missing.

A logo was never the brief

When the first conversation started, the ask was simple: refresh the logo. A few weeks in, it was clear that was the wrong unit of work. Aluveka's old identity had no real system behind it — no defined color logic, no typographic hierarchy, no rule for how the mark behaved on a delivery truck versus a PDF spec sheet. Every team that touched it improvised, and every improvisation drifted a little further from the last.

So we widened the brief. Not a new logo — a new system, built to survive contact with sales decks, site headers, printed catalogues, and everything in between.

Built for every touchpoint, not just the homepage

The new system starts with a mark that holds up at the scale aluminium manufacturing actually demands — stamped on metal, printed in one color, viewed from a moving vehicle. From there, it extends into a full guideline set: a type hierarchy that reads as technical and trustworthy rather than decorative, a color logic with one strict rule for when accent tones are allowed, and a component library for the sales team's own decks so brand consistency doesn't depend on someone remembering the rules.

The web presence followed the same logic. Rather than skin an existing template, we rebuilt the site's visual language from the ground up around the new system, so the brand reads identically whether someone meets it on a spec sheet or on their phone.

What made this project work wasn't a clever logo mark — it was the discipline of writing every rule down, testing it against real production materials, and refusing to ship a guideline nobody on Aluveka's team would actually open. A system only holds up if the people using it daily reach for it instead of working around it.